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Beauty in a Box

  The work of a floral designer can be perceived as dreamy and romantic. The truth is, it’s really not like that at all.  It’s a satisfying form of creativity and just like any other art form, a great deal happens before the “beautiful” emerges. What isn’t seen is the messy process that precedes the beautiful outcome. If you’ve ever worked in a floral shop, you know what I mean. Flowers arrive to a shop packed in boxes. They are strategically and protectively arranged to protect and preserve them from damage while in transit. If mishandled, flowers can be bruised. The job of the floral designer begins here. The goal? To carefully unpack the flowers and transfer them to another safe place, a cylinder container filled with fresh water. Before the stems are submerged in water though, essential things need to happen. As the flowers are unpacked, the stems are cleaned, then given a generous new cut. This is done so that when they’re put in a bucket of water, they can “drink up”. The new